Two approaches, one fire.
Neurovirtu doesn’t live in boardrooms. It lives where people actually live - in the conversation, the moment before a decision, the quiet fear before a public appearance or an unexpected body signal. Our paths are different; the studio is the same.
Neurovirtu began with a question: why do good arguments sometimes fall short.
After years of strategic and communication advisory in politics and infrastructure, Sebastjan saw how often the most rational briefs lose their moment the instant they meet the public. That is when the road to decision neuroscience and behavioural economics began.
Through her master’s in biopsychology, Nikolina researched how workplace stress and wellbeing are woven into environment and relationships. When both worlds grew close enough, we imagined a shared space - Neurovirtu.
Today we work as a pair. For strategic work with projects and organisations, Sebastjan takes the first seat. For an individual looking for a quieter path back to themselves, Nikolina does. More often than not, our roles weave together - because organisations are made of people too.
dr. Sebastjan Jeretič
PhD Political Science, strategic communicator
My long experience in strategic and communication advisory comes from political campaigns, leadership coaching and public communication - which is why I can put into words what actually serves the client.
My contribution to research is a neuromarketing and behavioural-economics lens: how we decide, what we actually hear, and why a well-crafted story outweighs arguments.
- Strategic and public communication
- Psychology of decision and persuasion
- Moderation, public speaking, lobbying
- Crisis communication
mag. Nikolina Jeretič
MSc Biopsychology, counselor
I completed my master's on the biopsychosocial model of workplace stress. Before that I worked with people in drug harm-reduction services and with students in psychosocial counseling.
In practice I bring body, thought and relationships together - conversation is a tool for placing bodily signals within the context of a life.
- Biopsychology of stress
- Online and field counseling sessions
- Work with vulnerable groups
- Qualitative research
Four principles that hold the practice together.
Science as a tool, not decoration
Neuroscience, behavioural economics and biopsychology serve the work: they help you say what you truly mean, persuasively.
The person before the solution
We listen first. Every project, organisation or individual deserves an approach that starts from your real context.
Long-term trust
We prefer supporting fewer clients over the long term to chasing quotas. Results grow in years, not weeks.
Discretion is part of the promise
What you share in our process stays in it. Our clients' names are known only to those who referred us.
We start with a conversation.
A free discovery call is our map: where you are, where you want to go, and whether our approach is right for this moment.